August 22, 2022

The Power of Hotel Photography: Get Your Marketing Right

Hotel photography is extremely important to the success of the business as it can make or break your hotel, yet many hoteliers fail to notice this. A poor angle, flawed...

August 19, 2022

Proven Hotel Pricing Strategies in 2022

There are a variety of effective hotel pricing strategies you may employ to boost sales. The capacity to generate income, enhance occupancy, and raise profit is possible by having reasonable...

May 12, 2022

ZEN Expert Talks Series 1: Anticipating and Preparing for the Future of Hotel Revenue Management

Heading into a new travel and hospitality landscape is a challenging endeavor for hoteliers. Knowing how to prepare and what to expect in the coming years can greatly improve hotel...

May 11, 2022

ZEN Expert Talks Series 1: Adapting Your Hotel Revenue Management Strategy to Today’s Hospitality Market

Adapting and thriving the new travel and hospitality landscape challenges hoteliers to change the way they market and operate their businesses. Understanding the new prevailing market behaviors, guest expectations, and...

May 05, 2022

The Fundamentals of Hotel Revenue Management

Knowing the timeless fundamentals of hotel revenue management prepares hoteliers in adapting to changing market trends and customer behaviors. By understanding its principles, revenue managers can create strategic plans that...

March 29, 2022

3 Ways to Increase Your Hotel Bookings During Summer Vacation

Summer vacation is just around the corner for most countries in Southeast Asia. People are finally ready to make travel plans for the sunny season. The good news is that...

March 21, 2022

ADR, RevPAR, and other Important KPIs in Hotel Marketing

Keeping track of hotel KPIs gives hotel managers an objective view of how well their hotels are performing, what they can do better, and aids in smart decision-making in the...

March 18, 2022

Increase Occupancy with An Effective Digital Hotel Marketing Strategy

Having a solid hotel digital marketing plan is essential in an increasingly online and connected world. Hotels need to upgrade their marketing plans to stay on top of trends and...

March 11, 2022

Hotel Revenue Management Experts Share Industry Strategies

Hotel revenue management is a continuous process of data collection, innovation, and adaptation to a changing market. By understanding the key strategies in increasing revenue, hoteliers can easily tailor their...

March 09, 2022

How to Increase Hotel Occupancy Even During Low Season with These Proven Hotel Marketing Strategies

Every hotelier loves the peak season—influx of guests, high demand, and easy to achieve full hotel occupancy rate. The thing is, when there’s an upside, there’s also a downside. Hoteliers...

January 31, 2022

Recapture Abandoned Bookings on Your Hotel Website

Customers abandon hotel room bookings so often that it has become normalized in the hospitality industry. However, with a few smart techniques, you can reel customers back in with ease....

January 18, 2022

3 Things to Remember About Hotel Revenue Management

Hotel revenue management is a core aspect of any successful hotel. Knowing how to offer competitive room rates in a dynamic market and being able to identify opportunities for growth...