The Power of Hotel Photography: Get Your Marketing Right
August 22, 2022
Hotel photography is extremely important to the success of the business as it can make or break your hotel, yet many hoteliers fail to notice this. A poor room photo can potentially discourage guests from booking. That is why investing in professional hotel photography is recommended in order for you to achieve the growth of your business. Well-lit and professional-looking hotel room photos can make a huge difference and we will tell you why in this article.
What’s inside this blog?
5 Reasons To Invest in Professional Hotel Photography
1. Hotel photos set the guest's first impression
Just like when you are meeting someone for the very first time or applying for a job, you put your best foot forward in order for you to gain someone's approval. The same goes for the hospitality industry. First impressions are very important and play a huge role in your hotel's success as they can make or break your hotel.
The best way to make a good lasting first impression is to show your potential guests what your hotel has to offer through professional hotel photography. Hotel pictures produce an emotional response in the viewer that, at the end of the day, can both consciously and subconsciously influence them to book with you. That is why hoteliers must invest in a professional hotel photographer for them to achieve the best hotel room photos.
2. Professional hotel photography is key to your success. The numbers prove it.
Great hotel room photos are the key to your business' success and the numbers are here to prove it. In an article published by 1,834 hotels, it is stated that:
80% of all hotel reservations are made on the Internet. In order to entice and secure more customers, hotels must present beautiful hotel room photos for customers to see.
90% of all information transmitted to the brain is visual. They say a picture speaks a thousand words. Therefore, you must ensure that the story you tell through hotel photography is attractive and colorful enough for them to book a room on your website.
In a study by Hospitality Net, hotel photography plays a 60% role in a guest's decision-making process. The same goes for online shopping. Humans are visual creatures. And with hotel bookings, people are more likely to book with you when they like what they see.
According to a study on TripAdvisor, travelers are 150% more engaged on listings with more than 20 images, compared to those with less. Not only that, the hotel photos tend to receive more engagement when they are high quality.
Additionally, based on a study by fredericogonzalo.com mentioned in this article, having at least one high-quality photo will increase a booking inquiry by 225%. This further reminds us that hotel photos, videos, and graphics have an influential role in guiding people to take action.
3. Stunning hotel photography attracts more guests.
Investing in hotel pictures and hiring a professional hotel photographer to do the work for you. In a matter of seconds, potential customers should be immediately impressed for them to proceed with scrolling through your website and book. The more high-quality hotel images you have, the higher number of guests would be convinced to book your hotel. This is how professional hotel photography will help you increase hotel business success.
4. Hotel photography allows you to get ahead of your competitors.
Professional hotel photography not only shows and highlights your facilities but also helps you get ahead of your competitors by gaining your potential customers' trust in a snap.
So in order for you to stand out and win the competition, you would need an eye-catching hotel branding and marketing strategy, and hire a good hotel photographer to take the best hotel photos from hotel interior photography to hotel food photography. If you ignore this part, chances are, you would end up losing your customers to your competitors.
5. Presenting attractive hotel pictures play a crucial role in a consumer's decision-making process.
Professional hotel pictures play a crucial role in the guest's booking journey and decision-making. Customers base much of their decision on whether to book with you or not on the quality and quantity of the hotel pictures you present. If they see another hotel with better photos, they might end up booking it instead of your hotel.
How to Get Hotel Photography Right
It's simple, hire a professional hotel photographer. It is important to get the best and right people to do the hotel photoshoot as the success of your business depends on it.
A professional hotel photographer has the right materials and knows the right angles that suit your hotel best. It's good to note that even with the best camera phones, hotels should not be encouraged to take the photos themselves as it takes a certain skill to present their hotels in the best light. Having said that, unfortunately, many hoteliers still dismiss the idea of investing in a professional photographer because of the hotel photography pricing.
How to Choose Your Hotel Photographer
Taking the time to select your hotel photographer is a must. The images your photographer gives you will set the tone for your website, listings, and marketing materials. To help you narrow down your search, here are a few guidelines when looking for your hotel photographer.
1. Decide on a hotel photography aesthetic that matches your hotel architecture and interiors
Select a hotel photographer that can produce photos that compliments your hotel’s style. This makes the images look more natural and cohesive. It will be more difficult in the long run if you hire a hotel photographer who can't deliver photos that suit your hotel’s own aesthetics.
2. Browse through the hotel photographer’s portfolio
During an interview, carefully look through the photographer’s portfolio. It’s easy to miscommunicate aesthetics and style without samples. Try to picture your hotel in the samples and see if you like how it looks.
3. Prepare photo inspirations and pegs to help visualize the final product
Your hotel photos don’t have to be over the top or highly creative to be pleasing to guests. Look through other hotel photos and gather samples of how you want your photos to come out. This can also make it easier to compare your vision to that of your photographer’s portfolio.
4. Talk about budget and timelines
Be practical when hiring a hotel photographer. Be specific with your budget and timeline. Remember to put everything into writing so you can refer back to it should issues come up during the project. Make sure all parties understand the specifics of the job.
5. Be honest with expectations from the hotel photographer
If you have a specific vision, requests, or rules for your hotel photographer, it’s best to be upfront about them during the hiring process. Whether you need all photos to be in grayscale or have specific photo aspects in mind, let your photographer know so he/she can decide if they will be able to deliver those requirements.
DIY Hotel Photography Tips
If hiring a professional hotel photographer is a little bit out of your budget, here are simple tips to help with your DIY shoot.
Use a digital or mobile phone camera with at least 12 megapixels
Photos must have a high resolution → 2048 x 1080 pixels or 4000 x 3000 pixels
It is recommended to use a tripod to avoid camera shake and blurry photos
Never use zoom function and camera flash
Watch out for mirrors and reflective surfaces
Use natural lighting
Ensure area is clean and free from clutter
In conclusion, good hotel photography plays a vital role in making your business successful. It accentuates your hotel quality, making guests believe that they get their value for money for the rooms they book at your hotel. While quality photos convince people to avail of your rooms and services, you must also accompany them with optimal pricing in order to give your guests the best offer possible.
With ZEN RMS, we guarantee that all your hotel rooms are sold at competitive prices according to guests' willingness to pay. ZEN Rooms, experienced in boosting the performance of hotels across Southeast Asia, also offers great photography services as an add-on to the ZEM RMS.
Frequently Asked Questions About Hotel Photography and Hotel Pictures
What is hotel photography?
A: Hotel photography allows your business to communicate with your audience and potential customers through enticing hotel images that showcase the best features of your hotel. You get to tell a story and present the kind of experience you'd want your consumers to feel when they book a room with you. Although such high-quality images require an investment, they will definitely positively affect your brand perception, market share, and ultimately your rates and revenue.
Does my hotel need photography services?
A: In short, yes. In this very competitive market, it is never going to be enough to use a mobile phone, or your digital camera to take good hotel pictures. It is recommended to use professional services in order to get satisfactory results.
What are the advantages of having good pictures for my hotel?
A: When looking for a hotel room, potential customers will almost always look online before anywhere else. As a result, images of your hotel will always be one of the first things people see setting your guests their very first impression. If they don't find quality in your pictures, chances are, they'd choose a different hotel.
Article by Cielo Fernando