2022 Hotel Marketing Trends in the Hotel Industry

The last year has clearly shown how changes in the conventional workplace, pandemic life, and COVID-19 influenced hotel marketing patterns. In addition, significant developments in digital and touchless hotel technology, contactless service alternatives, and a total revamp of how guest and worker safety is controlled are all seen in the hospitality industry. Although many of the changes in the sector are permanent, experts are naturally predicting some new hotel marketing trends for 2022 as well.

This article examines current hospitality marketing trends anticipated to develop over the following years, potential hotel marketing trends that might emerge in 2022, and what hoteliers can do to prepare for them.

What is Hotel Marketing?

Hotel marketing is a catch-all phrase that refers to hotel marketing strategies and methods hotels employ to grow clientele and leave a good first impression. The goal is to maximize the attractiveness of a hotel to draw in as many visitors as possible.

Hotel companies must maximize their visibility via website traffic, social media platforms, email, and several other channels since hotel marketing now take place online and offline.

Why Is Hotel Marketing Important?

One of the main issues facing individual hotels in the hospitality and hotel industries is competition. Therefore, hotel marketing is crucial since it enables establishments to advertise their space, emphasize its distinctive qualities, make sure it stands out from competitors, and demonstrate the advantages of visiting.

In the end, staying current with hotel marketing trends and interacting with consumers via marketing may help hotel owners increase the number of reservations they get and the money they earn.

Trends in Hotel Marketing Linked to COVID

1. Highlight Safety in Hotel Marketing & Guest Communication

One of the major trends in hotel marketing is the growing need to emphasize safety precautions and cleanliness in your marketing materials and guest interactions. Travelers, after all, need guarantees that you recognize the danger posed by COVID and are doing all in your power to protect them.

When clients make booking choices, hygiene precautions and safety regulations are at the front of their thoughts. However, how effectively you convey your actions may easily make the difference between making sales and not. Therefore, it's essential to publicize your activities on your hotel website, other platforms, emails, and elsewhere.

2. Increase the Emphasis on Vacations.

Some hotels concentrate a lot of their marketing strategies on business travellers. However, business travel has decreased dramatically due to travel limitations, work-from-home rules, bans on large gatherings, and general unpredictability.

However, the epidemic has harmed many, and they are desperate for a respite. Because of this, even if travelers may be less inclined to travel than in the past, there is still a need for vacations. In light of this, it could be a good idea for hotel management to increase the emphasis on leisure-based marketing communication.

Depending on your location and facilities, you may target couples, families, small groups of friends, or even a mix of these groups. To promote additional reservations, you may also want to think about modifying some of the channels you use and developing package offerings targeted toward leisure travelers.

3. Convert International Travelers to Local Travelers

Concentrating on domestic rather than foreign visitors is another hotel marketing trend to be aware of. But, again, travel restrictions imposed during the COVID issue, which either banned travel or mandated quarantine measures for travelers to and from particular nations, have significantly impacted this.

As a result, many hotels have shifted their marketing efforts to focus on domestic consumers or, at the very least, those from nearby nations. This might include emphasizing hotel features like the gym, wi-fi access, and the opportunity to do remote business from hotel rooms or designated workspaces.

You might differentiate your hotel in this market by bringing a dining experience to people's doors via extra services, including QR code Spotify playlists. Some hotels have also invested in services like meal delivery.

4. The Benefits and Function of Flexible Cancellations

One of the crucial things people in the hotel sector need to bear in mind when it comes to customer service is how much uncertainty COVID has produced. Customers might easily experience the unexpected implementation of additional limitations or a virus test. A flexible cancellations policy may go a long way toward promoting reservations in the first place and can also assist you in avoiding bad news by demonstrating your understanding.

5. Due to COVID, Analyze Data to Discover New Hotel Marketing Trends

Even if the epidemic has created a disruption, specific fundamental ideas continue to hold. First, take the time to analyze website statistics and information from your property management system and use this to guide your hotel marketing efforts. It is still crucial to utilize the knowledge you have at your disposal to make wise choices.

This might assist you in determining which market groups are still interested in visiting your hotel and which have decreased their likelihood to do so. Once you've done this, you may identify areas for expansion, focus on luring particular demographics, and follow the latest trends in hotel marketing.

This can include using new online marketing channels or geo-targeting your advertising campaigns. You could also choose to follow other hotel marketing trends as a consequence.

6. Allow Prospective Visitors to View Your Hotel from a Distance

As previously said, COVID has increased uneasiness among travelers. However, what if there was a hotel technology you could use to assuage some of these worries? The good news is that this is precisely what virtual tours provide. Potential customers and B2B clients may virtually visit your hotel from a distance using VR technology.

This makes it especially useful when making a reservation, which is why booking systems increasingly integrate VR tours. VR enables customers interested in your products or services to book your wedding, event, or dinner without visiting the location in person.

General Hotel Marketing Trends

Marketing for Customer Experience

Customer experience marketing refers to a group of hotel marketing and hospitality marketing techniques centered on guests' real experiences when visiting a hotel or engaging with a company. It is predicated on the notion that hotel guests pay for experiences rather than actual goods or services.

Hotels may enhance the visitor experience in various ways, including providing good customer service, offering distinctive amenities in guest rooms, and offering an exceptional selection of facilities. In addition, hotels may effectively capitalize on the reasons customers stay in hotels first by concentrating their marketing efforts on the experience.

Many hotels cannot compete based on hotel room rates alone due to the economic realities brought on by the coronavirus outbreak. However, you may be able to compete based on value. After all, consumers are often willing to pay extra for superior amenities and first-rate customer support.

There are several ways to enhance the value of your offering. For instance, you may design packages that include room service breakfasts, extended stays, or additional amenities like massages or car rentals.

Voice Search

Voice search has become one of the most significant developments in hotel marketing in recent years, and several hotel marketing methods may take advantage of this. In addition, hotels can take advantage of the fact that consumers can now ultimately book hotels using voice commands via intelligent home devices, for instance.

Additionally, voice search capabilities might be added to hotel rooms and advertised as a strategy to attract local guests. This may be accomplished by integrating smart hubs or speakers into hotel rooms, enabling visitors to order hotel services from the comfort of their room or access the most recent travel information.

Using Chatbots, Enhance the Guest Experience and Satisfaction

Customers often have high expectations for the speed of online customer assistance, which is a situation where chatbots may be pretty helpful. For example, a chatbot may be programmed to respond to frequently asked inquiries, promote your key marketing messages, boost direct reservations, and even assist clients with their hotel bookings.

The capacity to answer to clients even when staff members are not present, as well as automated language identification and multilingual communication, are some of the critical advantages of chatbots. In addition, Chatbots can stay in touch with customers throughout the customer experience, even during the follow-up stage.

Artificial intelligence (AI)

The current hotel marketing mix includes contacts with customers heavily, and artificial intelligence may be helpful in this context. One of the most excellent methods to guarantee consumers get prompt replies through live chat features on hotel websites, 24 hours a day, is using AI-powered chatbots, for instance. This eliminates poor response times.

But the application of artificial intelligence in the hotel industry goes far further than this. AI, for instance, may help hotels better segment their clientele to support personalized digital marketing campaigns. Additionally, it may hasten data analyses, and hotels can use AI-powered robots to provide customer support.

Using influencers

Influencer marketing is contacting people with a large internet following and leveraging their influence to spread marketing messages to a specific target. Influencers often have loyal followings that may belong to a particular demographic and generally respect their opinions.

Influencer marketing functions similarly to celebrity endorsements in that the audience is more likely to trust a company or brand if it is associated with a person they respect or like. Hotels may collaborate with influencers to provide written material, social media postings, videos, or other types of internet marketing.

Long-term Hotel Marketing Trends

Chatbots. In this time of labor constraints, chatbots may help hotel personnel by delivering rapid answers to commonly requested inquiries and freeing up staff for more challenging activities. A chatbot may also be an efficient marketing tool by giving relevant information throughout the purchasing process.

Virtual reality (VR). After years of anticipation, 2022 might be the year that virtual reality takes mainstream in the tourism business. Virtual reality as a marketing technique enables passengers to experience property remotely, while augmented reality may improve the traveler's on-site experience.

The Metaverse. The metaverse is a virtual world in which users use avatars to play games, explore virtual environments, meet new people, and shop. While it may be some time before individuals travel in the metaverse, it has great promise as a marketing tool for offering people a taste of hotel experiences from the comfort of their homes.

Take the initiative: Use what you know about hotel marketing trends for 2022.

Which trends do you think will significantly impact your market after examining some of the most notable hotel marketing trends for 2022?

Choose the industry changes that are most likely to affect your region since they may impact the budget allotted to your property, your marketing plan, or the need to install new hotel regulations and technology. Then, to stay ahead of the competition, start incorporating the hotel marketing trends of 2022 into your marketing strategy!

Interested in increasing your hotel bookings and building your guest loyalty? Discover digital solutions to your hotel's needs at ZEN Hospitality Solutions. Our in-house experts and powerful systems can help your hotel maximize inventory, increase revenue, and help you accomplish all your hotel goals. Talk to an expert today.